Armenian artist Khoren Matevosyan (Xoromat) blends textile craft with digital worlds, reimagining folklore for a future still rooted in tradition.

Weaving Myth into the Machine
Some artists inherit traditions. Others hack them. Khoren Matevosyan known online as Xoromat - does both at once, fusing Armenian textile heritage with the logic of gaming and digital design.

His work doesn’t just bridge the past and the present; it dissolves the border entirely, making folklore pixelate and code turn soft.
Between tapestry and screen, Matevosyan draws a map of futures rooted in memory.
From the woven cosmos of Emergence to the grayscale dreamscape of The Bird of a Thousand Voices, Matevosyan’s practice feels like stepping into a culture that is both ancient and yet to come.
The Bird of 1000 Voices, a game based on an Armenian folktale. Permission and courtesy of the Artist
This is the first Munchies Art Club feature on his work, ahead of our upcoming coverage of his public art intervention Chronicle of Motion at Woods Projects - Instagram, Armenia
Notable Works
The Bird of a Thousand Voices – Digital side-scroller game reimagining the Armenian folktale Hazaran Blbul, scored by Tigran Hamasyan. You can play the game here.
Emergence – Textile series in collaboration with Berq, turning fabric into a cosmic adventure map.
Emergence Website & Shop – A curated online portal merging physical and digital works into one continuous world.

Tradition and Technology in Matevosyan’s Art: Folklore Rewoven for the Future
Matevosyan’s practice thrives on duality: handmade and coded, past and future, myth and machine.

Khoren Matevosyan - Its nice that!
His digital works carry the narrative depth of oral traditions, while his woven textiles operate like frozen game environments, complete with pixel logic and UI echoes.

By reinterpreting Armenian folklore through both fabric and screen, he shows how traditions evolve without losing their integrity.
His art asks for patience and attention, the same qualities that folklore has always demanded from its listeners.


Khoren Matevosyan aka Xoromat with EMERGENCE: Space and Adventure in collaboration with collaboration with Berq, a collection inspired by cosmic adventures and the endless pursuit of the unknown. Emergence tells the story of brave explorers traveling to mysterious planets, uncovering rare artifacts, and creating legends of new worlds. This collection feels like a living fantasy, capturing the essence of being a hero in a cosmic saga. It’s inspired by the spirit of adventure in uncharted space, where every discovery becomes part of a new legend.
Heritage and Technology in Dialogue: How Matevosyan Stands Apart in Media Art
In the global field of media artists merging heritage with technology, Matevosyan stands apart in his sincerity. Where others lean on irony or nostalgia, he embraces continuity.


His work recalls the narrative textiles of Anni Albers, the immersive world-building of indie game designers like Studio Ghibli’s Ni no Kuni team, and the visual storytelling depth of early isometric RPGs.
Yet every pixel and every stitch remains grounded in Armenian cultural language.

Form and Material: Weaving Digital Tapestries from Code, Cloth, and Sound
Emergence employs handweaving as a form of programming: crisp, geometric compositions that evoke maps of unknown planets.
Loose threads, softness, and human touch keep the work physical.


The Bird of a Thousand Voices uses duotone animation and game mechanics as a kind of digital tapestry, each frame carrying the texture of an illuminated manuscript.
Sound, image, and interaction interlace like warp and weft.
Curatorial Voice: Expanding Armenian Tradition Through Digital Worlds and Tapestry
Matevosyan is a world-builder. His art doesn’t reconstruct the past; it expands it, carrying Armenian visual language into formats it has never occupied before.

In his hands, tapestry can hold code, and a game can carry the weight of myth. This is work that insists tradition is not static, it’s alive, evolving, and still singing.

Written by Dominique Foertig, curator, editor, and co-founder of Munchies Art Club
Follow Khoren Matevosyan @xoromat and visit emergenceprojects.com to step into his woven and coded worlds. Stay tuned for our upcoming feature on his Chronicle of Motion at Woods Projects, Armenia.
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